They say gods and angels shower their blessings from heaven when two people get married. But at a wedding in city, there was also one helicopter. As the son of a rich plastic businessman Pramod Tibrewala went on a baarat (procession) to take his bride, the chopper showered flowers on the entire hotel area.
It was a one hour adventure, the helicopter made 20 rounds within a half kilometre of Hitex Novotel Hotel, showering rose petals. The Baarat was attended by as many as 200 people and the unique wedding by 2,500 guests.
This was Mr Vikas Tibrewala’s the bride groom and Manisha Kedia the bride’s biggest moment. "We wanted to do something different for our brother’s wedding. It is a great feeling to do something unique which is eye catching," said Ashwin Tibrewala.
It was also a sign that Indian weddings, perhaps the most elaborate ones globally, have become a veritable industry in their own right and offer a compelling opportunity for entrepreneurs. Hiring a helicopter and showering flowers from it is the cherry on the cake, a booming wedding industry with a turnover of roughly Rs 40,000 crore per year.
"It was not easy to get permission for the helicopter we need to clear many formalities before hiring it from the aviation department. We got permission only for one helicopter"
"Helicopter weddings are primarily becoming a fad and it is easier to land a chopper or shower flowers through helicopter in city without hassles. It adds an modern twist to an age-old practice. It is a niche business market, but still growing. "There are around a dozen helicopter operators in South India, each rents out one helicopter for at least three weddings each year," said Amit Bhardwaj, CEO, Webvivah, wedding planner in city.
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